Publicize probiotics “novel coronavirus for prevention and control”, and well-known enterprises were fined 450000!

Probiotics play an important role in COVID-19 prevention and control.

Recently, Yakult Shanghai Yakult Dairy Co., Ltd., to promote sales, publicized “probiotics play an important role in the prevention and control of novel coronavirus virus”.

It was fined 450 thousand yuan by the Pudong New Area market supervision and Administration Bureau of Shanghai.

It is understood that the reason why Shanghai Yakult was punished was: before the end of the COVID-19 pneumonia epidemic in China, the parties publicized “probiotics play an important role in the prevention and control of COVID-19”.

Citing the New Coronavirus pneumonia diagnosis and treatment plan, it is easy for consumers to misunderstand.

Credit China website shows that the punishment for Yakult is based on the first paragraph of Article 20 of the Anti Unfair Competition Law of the people’s Republic of China.

Illegal facts mainly include three aspects: first, before the end of the COVID-19 pneumonia epidemic in China, the parties publicized that “probiotics play an important role in the prevention and control of COVID-19”.

Citing the “New Coronavirus infection pneumonia diagnosis and treatment plan”, it is easy to increase the consumer’s attention and trust to its yogurt products.

It is mistaken that probiotics can prevent and cure COVID-19.

Second, the parties publicize that “beneficial bacteria in the intestine will be lost with the normal excretion of the human body, so it is necessary to supplement active probiotics every day to maintain the balance of intestinal flora”, which will make people mistakenly think that not taking probiotics every day will have an adverse impact on the body.

Third, the party concerned publicized that “a small 100ml bottle of Yakult contains more than 10 billion Lactobacillus casei strains, and one bottle per day can meet the probiotics needed by adults for one day”, which will make people mistakenly think that drinking a bottle of Yakult Lactobacillus every day will meet the probiotics needed by the human body, and ignore the supplement of probiotics other than Lactobacillus casei.

“The publicity behavior of the party concerned is conducive to improving the sales volume of Yakult lactic acid bacteria, gaining competitive advantage, and excluding or hindering the competition of other kinds of probiotic drinks,” said the administrative punishment decision.

The first paragraph of Article 20 of the Anti Unfair Competition Law of the people’s Republic of China stipulates that if an operator violates the provisions of Article 8 of this law by making false or misleading commercial publicity on its goods, or helping other operators to make false or misleading commercial publicity by organizing false transactions, the supervision and inspection department shall order it to stop the illegal act, Impose a fine of not less than 200000 yuan but not more than 1 million yuan; If the circumstances are serious, he shall be fined not less than 1 million yuan but not more than 2 million yuan, and his business license may be revoked.

According to the first paragraph of Article 20 of the Anti Unfair Competition Law of the people’s Republic of China, Shanghai Pudong New Area market supervision and Administration Bureau fined him 450000 yuan.

It is worth mentioning that on August 13, Shanghai Yiliduo Dairy Co., Ltd.

was fined 3000 yuan and warned by Shanghai Pudong New Area Market Supervision Administration for excluding consumers’ right to interpret the standard terms from the standard terms.

Tianyancha shows that Yakult, which was punished this time, was established in 2004.

The company is 100% owned by Yakult (China), and Yakult (China) is 100% owned by Yakult (Japan) Co., Ltd.

The legal representatives of Yakult and Yakult (China) are pingye Jin.

Yakult make complaints about netizens: “crazy?” Do you dare to advertise like this? This kind of publicity without bottom line must be severely punished! Source: the copyright of Nanfang Daily belongs to the original author.

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